In a move that turbocharges Polygon’s collectibles strategy, the two biggest tooling and infrastructure providers of the blockchain, who engineered landmark Web3 projects for Coinbase, Adidas and Prada, and Flipkart, are building a collectibles-based CRM product suite for creators, brands and fandom, eDAO said in a press release.
eDAO, a Polygon-incubated entity to launch global brands, art, and media at scale in Web3, merged with Dehidden, a prolific NFT product engineering enterprise. The merged entity will launch as Layer-E, with a collectibles-first suite of products for brands and creators across a gamut of verticals.
Orchestrating some of the biggest NFT-based activations in the blockchain space, the two entities have had parallel and often overlapping journeys. Dehidden engineered a series of high profile NFT launches drops on Polygon for Adidas, Prada, SXSW, NFT-NYC, and others.
The startup was also behind the 1.2mn open edition Polygon NFTs minted on Coinbase. eDAO meanwhile had experimented with unlabel, an artist residency program, and struck an exclusive partnership with Flipkart, India’s largest e-commerce entity.
Dehidden and eDAO co-created a campaign in the runup to the Big Billion Day sale in which 200k NFTs were claimed on Flipkart’s Firedrops app. eDAO then went on to produce Flipverse, the world’s largest e-commerce metaverse activation.
Speaking of the merger, Sandeep Nailwal, Co-Founder, Polygon, said, “I believe this merger will have a multiplier effect for the Polygon ecosystem. Both startups have done groundbreaking work in productizing Web3 for brands. Together, they are also building a deep stack of tools for the NFT ecosystem. This speaks to a clear, self-sustaining vision to bring users to Web3 at scale.”
